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et al. 2007 ) entrepreneurial action will be taken in the light of perceptions, or, as the mental model theory states, ‘as people process information, they create cognitive images to represent reality and make predictions’ ( Wood et al. 2014 : 253

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. and North, D. C. (1994): Shared Mental Models: Ideologies and Institutions. Kyklos , 47: 1, pp. 3-31. Shared Mental Models: Ideologies and Institutions Kyklos

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, system mapping serves to explore the attitudes and mental models of individuals or groups so that they can express their assumptions about causes and effects and broaden their conceptualisation of the problem by thinking through how elements interrelate

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