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  • Author or Editor: Ágnes Tóth x
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The first-person narrator of Prévost abbé's "Histoire d'une Grecque moderne" tells the story of his relationship with a beautiful Greek woman. The relation starts with a dialogue realized in a seraglio and this type of reported communication will dominate the whole narration. Most of these dialogues take place as part of a persuasion process: the actors try to persuade each other, and on his turn, the narrator tries to persuade the reader. The letter - the written communication par excellence - substitutes the dialogue between the actors only once, at a crucial moment of the story. This situation emphasizes one of the central problems raised by the novel: the failure of self-expression and mutual understanding.

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Az oktatás, a képzés a modern társadalmak mozgatórugója; a tudás átadását szolgálják, újratermelik az emberi tőkét, és a gazdaság hajtóerejét jelentik. Célkitűzés: Pályaválasztási motiváció összehasonlító vizsgálata diplomásápoló-hallgatók és pedagógushallgatók körében. Módszer: A vizsgálat Magyarországon diplomásápoló-hallgatók és pedagógusképzésben részt vevő hallgatók körében történt. A mintában 783 hallgató vett részt. Eredmények: Az ápolóhivatás és pedagógushivatás kiválasztásában elsődlegesek az altruisztikus motivációk és a választott hivatás humán irányultsága. A nemek szerinti válaszokban a női válaszadók esetében magasabb értéket kaptunk az „Embereken való segítés” esetében, mint a férfiak válaszaiban. A diplomásápoló-hallgatókra nagyobb arányban jellemző a gyermekkorban történő pályaválasztás. A későbbi életszakaszban a pályaválasztás a pedagógushallgatók jellemzője. Következtetések: A felgyorsult gazdasági változások következtében vagy a hivatással való elégedetlenség miatt számolnunk kell azzal, hogy a fiatal korban megszerzett képesítés nem örök életre szól, az emberek nagy része élete során többször kényszerülhet arra, hogy foglalkozást váltson. A munkaerő-piaci kereslet és képzés összehangolásában az oktatásban és szakképzésben részt vevő szakembereknek kitüntetett szerepe van.

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Authors: Ágnes Hofmeister Tóth and Léna Simányi

The nature and structure of values is a topic of continuous interest in marketing. Contemporary marketers recognised that values are criteria for sorting out the options and for implementing a certain mode of behaviour rather than others. Values are learned during the purely human process of socialisation, along with cultural classifications of reality and cultural code of behaviour.  According to Rokeach (1973) some values are relatively permanent, but others undergo continuous change. In Hungary, the transformation from the socialist system to market economy has opened the country to the West and triggered major changes: political and consumer freedom, privatisation and an increased level of information. The citizens of Hungary were to cope with the new economic system, adopt the norms and the logic of market economy, but they were, however, subject to the legacy of the old system and to the trauma of its displacement. The values in transition are of particular interest to marketing professionals because they often create or change the size of market segments for products or cause changes through advertising, product range or service offering. The objectives of this paper is first to give an overview of the literature on values research and their measurement, with special attention given to theories of values in transition, second to demonstrate the main results of our longitudinal research into changing values, and finally to present our attempt to develop a new instrument for monitoring and tracking the changes in consumer values, which, in turn, affect consumer attitudes and behaviour.

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Abstract

The Kiskunhalas-NE (KIHA-NE) fractured hydrocarbon reservoir is part of the structurally rather complex crystalline basement of the Great Hungarian Plain. In the course of petrologic and thermometric examinations various rock types of the investigated area have been classified and characterized. There are four basic lithological units in the area. In the lowest structural position orthogneiss is common, which according to its petrographic features is assumed to be identical to the orthogneiss body of the adjacent Jánoshalma (JH) basement high (metamorphic peak temperature T < 580 °C according to Zachar and M. Tóth 2004). The next rock unit upward is the highly mylonitized variety of the orthogneiss with textural features suggesting deformation in an extensional stress regime. In the higher section of the mylonite zone graphitic gneiss mylonite is characteristic, with a peak metamorphic T of 410±45 °C. The lithology in the shallowest position of the area is a graphitic carbonate phyllite, with a T of 375 ± 15 °C. Estimation of the deformation temperature for both mylonitic rocks results in approximately Tdef ∼ 455 °C. All data together suggest that between the top (graphitic carbonate phyllite) and the bottom (orthogneiss) of the ideal rock column there is about 200 °C peak metamorphic temperature deviation. The two extreme metamorphic blocks probably became juxtaposed along an extensional fault zone in the basement at approximately 15 km depth.

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The pine wood nematode (PWN), Bursaphelenchus xylophilus — a quarantine pest — has been monitored since 2003 in Hungary. The present paper gives a short review of the monitoring/survey system and the results obtained.

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Introduction

Most people want to be happy in their lives and actively try to achieve some degree of contentment. Previous studies have shown that pursuing goals can increase peoples’ well-being and that in order to understand the role of goals in well-being, it is important to differentiate between the importance and the attainment of both extrinsic and intrinsic goals. Yet, the issue of how the congruence between goal importance on the one hand and goal attainment on the other affects well-being has rarely been addressed.

Aims

We investigated if well-being is a function of goal pursuit, or more precisely, if the extent to which people are satisfied with their lives is a result of their success in achieving goals that are relatively important to them. We expected that goal attainment would be a stronger predictor of well-being than goal importance. We also expected that the congruence between intrinsic goal attainment and importance would be positively related to subjective well-being. In addition, we explored whether the congruence between extrinsic goal attainment and importance would be negatively or positively associated with subjective well-being.

Methods

A survey of 149 Hungarian adults was conducted (75% female). To test our hypotheses we used bivariate polynomial regression and response surface analysis. This tool is ideal to measure the joint effect of two predictor variables on a third variable, such as the goal importance and goal attainment on well-being.

Results

Intrinsic goal attainment is positively related to well-being (B = .77, p = .04), while goal importance has no such effect. We also found that the congruence between intrinsic goal importance and goal attainment is positively related to well-being (a1 = 1.29, p = .04). The polynomial regression with well-being as the dependent variable and extrinsic goal attainment and importance as the predictor variables showed that whereas extrinsic goal importance (B = –.32, p = .02) has a negative relationship with well-being, goal attainment (B = .51, p = .007) has a positive one. Moreover, we found that well-being is higher when extrinsic goal attainment is higher than extrinsic goal importance (a3 = –.84, p = .005) and that well-being increases more sharply to the extent that the degree of discrepancy increases (a4 = –.41, p = .03).

Conclusions

Based on our results it seems that the congruence between intrinsic goal attainment and goal importance enhances our well-being. While valuing extrinsic goals does not seem to increase happiness, attaining those goals does so.

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Abstract

The aim of this paper is to examine a group of brooches whose numbers have been increasing in recent years to determine their origins, their relationship to each other and their role in the fine metalwork, goldsmith practice of the period. These brooches and pairs of brooches were found in ten sites scattered across a large geographic area (Szarvas, La-Rue-Saint-Pierre, Bernhardsthal, Uppåkra, Narona, Hemmingen, 'Italy', Collegno, Domoszló, Nagyvárad). The artefacts share common features that can aid in determining the areas of production for objects within the group. We can confidently date them to the second half of the 5th and the early 6th centuries A.D. and examine their role in the development of the so-called Thuringian-type brooches. Furthermore, they allow us to investigate changes in female attire and shed light on the relationships between the Middle Danube region and Southern Sweden (Skåne).

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Authors: Ágnes Hofmeister-Tóth, Kata Kelemen and Marianna Piskóti

This article provides a comprehensive review of the literature on the theoretical aspects of sustainable consumption. The conditions for consumers’ social responsibility and the formation of environmentally conscious behavior patterns will also be discussed, along with possible methods for motivating behavioral changes. The authors have completed a primary research study with the purpose of surveying environmentally conscious consumption patterns in Hungary. They also examined how the provision of appropriate information and the raising of awareness might encourage sustainable consumption. According to their findings, the respondents’ knowledge on environmentally conscious behavior was rather limited, and reinforcement was needed in identifying appropriate activity alternatives. This paper provides a summary of the qualitative research phase which employed in-depth interviews, logging and focus groups. The consecutive application of these methods enabled the authors to keep track of the process and the consequences of raising awareness.

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Among the blue, green, fluorescent yellow, red, white and yellow coloured sticky traps the fluorescent yellow caught greatest number of both females and males of the vine trips (Drepanothrips reuteri) followed by yellow. Other colours caught negligible numbers. Fluorescent yellow sticky traps proved to be suitable for the monitoring of the flight activity of the vine thrips during the vegetative season. Both females and males immigrated in high number to the vineyards throughout the vegetation period. Based on trends of catches of the males the species develops presumably threes or four overlapping generations in a year under the climatic conditions of Hungary. The fluorescent yellow sticky traps tested in the present study may offer an usable tool for detection and monitoring of this pest.

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