This article, elaborating on mutuality of knowledge and social structure theory borrowed from sociology of knowledge literature, where knowledge is perceived as an essentially social and societal category, develops a coherent research framework which relates cognitive structure and the collaboration patterns into an integrated socio-knowledge analysis of a given scientific community. The framework extends co-word analysis combining it with social network analysis. The framework is enhanced by introducing a novel model. The new model maps actors from co-authorship networks into a strategic diagram of scientists. The mapping is based on cohesiveness and pervasiveness of issues each author has published in the field. The exemplary longitudinal case from Turkey covers scientific publication activities in Turkish management academia spanning the years from 1922 until 2008. It is seen that, while within local community diffusion of management knowledge is lead by academicians with certain socio-cognitive properties, academicians publishing at international arena do not show any significantly differing socio-cognitive properties, instead, they are merely embedded in strongly connected groups. Leading academicians within local community, however, exhibit a common socio-cognitive structure relative to the rest of the community. They have more social ties and more diversified disseminated knowledge compared to the rest. Knowledge they disseminate is distinct compared to their peers in the network, they hold certain part of their knowledge exclusively, thus knowledge-wise they don't resemble the rest, but they keep a level of common knowledge with the rest of the community.
This article proposes a conceptual framework to study diffusion of knowledge via collaborative social interactions. The framework primes deliberation on (i) nature of knowledg, (ii) chain of knowledge process, and (iii) modes of knowledge transfer while examining mechanisms of knowledge diffusion and collaboration structure. Within such a differentiation scheme while information is considered as a form of filtered data within a context of relevancies, knowledge is considered as a systematically processed information that is bound to individual or collective actions and praxis. The framework is applied employing an empirical research method based on meta-network analysis. The examplary case traces how management sciences related knowledge is diffused and what collaboration structures are exhibited by Turkish management academia from 1920s until 2008. Results from knowledge diffusion models which have been devised and tested in this study hint that management knowledge within local publications follows patterns of information diffusion rather than patterns of knowledge transfer found elsewhere. On the other hand, it is seen that cognitive demand of publishing in citation indexed global journals have given way to cohesive collaborating teams as mean of collaborative knowledge production and transfer.