The global recession has put society to the verge of chaos and changed many aspects of life — in technology, in communication networks, globalization itself, and at the same time also exposed the inefficiency of relationships and values. All this demands finding new approaches to life in all domains. This paper discusses that creativity is a tool that might help to find new ways. During its history, creativity research has accumulated vast factual material. However, there is no general framework that would systematize explorations in the field. The aim of the study is to elaborate a systemic model of creativity as a subject of exploration in any domain. The framework might serve as an instrument in an attempt to solve problems in many different fields.