The facial photographs of 84 heterosexual women were rated for attractiveness by 74 males and 74 females who also made judgements regarding the personality and behaviour of these women. Both sexes judged physically attractive women as possessing more desirable personality traits and also as being more promiscuous than less attractive women. These findings extend the beauty-is-good stereotype, also attributing a more unrestricted sexual strategy to attractive women. This is consistent with research identifying the actual strategies of attractive women. It is argued that both sexes would benefit — in terms of mate choice and identification of rivals — from identifying attractive women as likely to be more promiscuous.
To investigate the relationship between self-ratings, ratings by others and objective measures, female participants (N = 84) provided the following: (1) ratings of their own physical attractiveness and body esteem data; (2) facial photographs, which were rated by male and female observers; and (3) waist-to-hip ratio (WHR) and body mass index (BMI) measures. Male-rated female attractiveness was unrelated to the women's self-rated attractiveness, and to their self-rated body esteem components involving sexual attractiveness and physical condition. Women typically overestimated their physical attractiveness and the most attractive women (with regards to their facial attractiveness, WHR and BMI) were most likely to self-deceive in this manner. Male-ratings of facial photographs were fairly strongly related to the WHR and BMI of the female participants. Although women did not agree with men's ratings of their attractiveness, or with the WHR and BMI measures, male and female observers showed a consensus when rating their facial photographs.