Our research examined in which extent the social attitude and the actual acting, respectively paying willingness match on the area of environmentalism protection, more specifically on the area of selective waste collection. The results revealed that the environmental legislation, investments do not always get support from the inhabitants. Despite the overall social support of the implementation, but not all specific — financial and application — aspects are supported widely. Besides the main hypothesis, we also examined aspects influencing the acting and paying willingness. Based on the research results one might conclude that the two strongest influencing factors are access to information and using democratic opportunities. Age plays a significant role as well: youth and elderly are less motivated than middle-aged. Our hypothesis of the social distrust from the past being one of the most important obstacle to acting has been proved. Contrary to our hypothesis this cannot be significantly influenced even by sanctions. Distrust in the other members of the society has a strong influence on the acting and paying willingness. Based on the results, one might assume that the drive of environmental acting is mainly the social solidarity towards future generations. This assumption is supported by the fact, that families with children have a more active environmental awareness. Religion and gender play less influence.