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  • Author or Editor: Kuo-Liang Chang x
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With the changing world situation, the end of World War II, the withdrawal of Japanese people from Taiwan, the eruption of Korean War, the assistance of Military Assistance Advisory Group in Taiwan, and the participation of American military in Vietnam War, a lot of US people came to Taiwan and brought a distinct lifestyle and culture, which have exerted their influence up to now. Apparently, the introduction of American culture greatly influenced the society at the time; people pursuing fashion gradually accepted western way of leisure and changed the existing traditional model. It also revealed the expansion of exotic cultural identity locally.By distributing and collecting questionnaires on-site, teachers and students of Chinese Culture University and the neighboring citizens in Yangmingshan are sampled for this study. A total of 500 copies of questionnaires were distributed, and 316 valid copies were retrieved, with the retrieval rate of 73%. Each retrieved copy stands for a valid sample. The research results are concluded as follows. 1. Cultural Identity presents significantly positive effects on Possible to purchase in Purchase Intention of American Commodity. 2. Cultural Identity reveals remarkably positive effects on Intend to Purchase in Purchase Intention of American Commodity. 3. Cultural Identity shows notably positive effects on Consider to Purchase in Purchase Intention of American Commodity. 4. The correlation between Cultural Identity and Purchase Intention of American Commodity shows partially significant differences on demographic variables.

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The US dispatched a large quantity of troops to Taiwan in 1950 and constructed American Military Housing in Shilin District. The United States military in Taiwan provided military and economic assistance. The preference to the US increased with enhancing national living standards so that local economic and cultural development were greatly affected by the introduction of the US culture. By applying DEA to measuring the performance evaluation of local governments, appropriate input/output factors are selected to efficiently evaluate the performance of local governments. To integrate the selection of input/output factors with expert opinions, reduce input costs, and avoid fuzziness in the investigation process, Fuzzy Delphi Method is utilized for sieving input/output factors. The research results show the relative efficiency of 2 local governments being strong-form efficiency, with the efficiency = 1, revealing the better relative efficiency. The relative efficiency of 3 local governments, 25% of all DMUs, appears in 0.9–1, presenting the relative efficiency of such local governments being more easily enhanced. The efficiency of 7 local governments, 58% of all DMUs, is lower than 0.9, showing the distinct inefficiency.

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