Grafting is an effective tool in intensive vegetable growing systems that provides standard quality and yield. In the present study, the effect of two rootstocks (‘Capsifort F1’ and ‘Snooker F1’) on two commercial varieties (‘SV9702 F1’ and ‘Karpex F1’) grown on two media (soil and coconut fibre) was evaluated. During our 2-year study, those instrumental attributes, which have a dominant effect on the chosen chemical components of fruit quality (total soluble solids and titratable acidity) were investigated. Sensory tests were also implemented in order to identify any changes due to the applied technological combinations. Sensory profile analysis was used to identify the descriptive attributes and their perceived intensities. Panellists worked in individual booths with standard lighting, test results were recorded with the Profisens software. In general, it can be concluded that the major instrumental and sensory parameters did not deteriorate as a result of grafting and the application of coconut fibre medium. Some attributes were identified, where the grafted plants on coconut fibre medium showed higher values, namely flesh thickness and shape. Based on our results, grafting and the application of coconut medium is a feasible technological development for growers and agri-business companies.