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The rapid advance of science technology and civilization has resulted in people’s activities being more complicated as various new problems are likely to occur at any time. Problem-solving abilities therefore become a basic competence to survive in modern societies. In the problem-solving process, the development of creativity is required to break through dilemmas. School education aims to cultivate students’ decision-making and problem-solving competence. Nonetheless, the educational approaches and contents in Taiwan stress too much on mastery learning, and ignore the development of curiosity and creative potential.

Aiming at the students in the department of business management in national universities in Taiwan, total 300 copies of questionnaires are distributed, and 187 valid copies are retrieved, with the retrieval rate 62%, in which each retrieved copy is regarded as a valid sample. The research findings show that Curriculum Design presents partially positive effects on Fluency, Flexibility, Originality, and Elaboration in Creative Potential Developing and Background Variables reveal significant moderating effects on the correlations between Curriculum Design and Creative Potential Developing.

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The 21st century is a knowledge economic era when a person who could master knowledge and technologies could master the competitive future. The knowledge and technology competition and the emergence of information technology and the Internet in the future have innovation strategies enter a new era. Knowledge management and share as well as innovation strategies of a business present the importance on the enhancement of competitive advantages. Effective knowledge management and innovation strategies become the key in the success.

Aiming at Kunshan German Industrial Park, the executives and employees in 6 of top 500 businesses are distributed 300 copies of questionnaires, among which 218 valid copies are retrieved, with the retrieval rate 73%. The research results show the significant correlations between 1. innovation strategies and competitive advantages, 2. knowledge management and innovative strategies, and 3. knowledge management and competitive advantages. It is expected to assist businesses in constructing knowledge management.

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With the promotion of economic liberalization and internationalization, consumer demands have become complex and diversified. Businesses have to actively promote themselves and bring forth new marketing tactics to attract buying and cope with fierce competition so as to enhance the global competitiveness and implement the idea of sustainable operation. This study aims to investigate the relationship between marketing strategy management, customer relationship management, and perceived value.

Aiming at Suzhou Industrial Park, the executives and employees of the manufacturers are distributed 500 copies of questionnaire for this study, and 367 valid copies are retrieved, with the retrieval rate 73%. The research results show the significant correlations between 1. marketing strategy management and customer relationship management, 2. customer relationship management and perceived value, and 3. marketing strategy management and perceived value. Aiming at above results, suggestions are proposed to create better organizational performance for a business.

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The promotion of educational standards and the rising independent awareness of females, females are gradually taking a place in the employment market. Industrial structure evolution and social transformation have the societies in Taiwan change from traditional manufacturing to hi-tech, information, and food service industries. Demands for human resources therefore become different from the past that lots of employment opportunities were indirectly created for females. Regarding the labor participation rate, the increasing female engagement in workplaces has enhanced the generation of female leadership. The unique female personality traits could assist female managers in forming unique management styles in business management. Aiming at Wowprime, total 650 copies of questionnaires are distributed, and 477 valid copies are retrieved, with the retrieval rate 73%. The results conclude 1. positive effects of leadership on teamwork, 2. positive effects of teamwork on organizational performance, and 3. positive effects of leadership on organizational performance. The results are expected to help the leadership of female managers in catering industry.

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The gross product of catering industry in developed countries often exceeds most other industries because of changing styles of societies, economic development, increasing national income, frequent international trade, and convenient and rapid transportation. The economic development in Taiwan has stepped in service-oriented phase from industrial economy and is approaching the mature economy of advanced countries. The marketing and management strategies for catering industry have become important as it is a business related to “people”, with more personnel than other industries, mainly providing delicate food, which is regarded as the key in tourism industry, and offering better products and services for customers.

Aiming at the staffin Landis Hotels & Resorts as the research subject, total 280 copies of questionnaires are distributed, and 176 valid copies are retrieved, with the retrieval rate 63%. The research findings show the significant correlations between 1. Organizational Support and Professional Commitment, 2. Professional Commitment and Employee Engagement, and 3. Organizational Support and Employee Engagement.

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The fiercely competitive markets in tourism industry have caused difficulty in developing new consumers. In addition to keep the quality of service, a tourism business has to change the marketing strategies and focus on the maintenance of relationship bonding with current consumers. In this study, the employees and customers of Chateau Beach Resort Kenting are distributed 300 copies of questionnaire. After deducting invalid and incomplete ones, total 162 valid copies are retrieved, with the retrieval rate 54%. The research results are summarized as follows. 1. Relationship bonding presents significantly positive correlations with brand attitudes. 2. Brand attitudes reveal remarkably positive correlations with customer loyalty. 3. Relationship bonding shows notably positive correlations with customer loyalty. 4. Brand attitudes have partial mediating effects on the correlations between relationship bonding and customer loyalty. Aiming at above results, suggestions are proposed to help tourism businesses create better operation performance.

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Investigation on human resource role is progressing, and the influence of fits between human resources and business strategies have been confirmed in various studies. Such influence has also been proven as a good way to acquire organizational competitive advantages and achieve the optimal operating performance. Under such a context, a new variable, Management Innovation, is included in this study to observe the effects of such a practical and changeable variable on strategic orientation and human resource management role.

Top ten businesses in Fujian Province are selected for the questionnaire survey. Total 500 copies of questionnaire are distributed and 376 valid copies are retrieved, with the retrieval rate 75%. The research results show the positive effects of 1. strategic orientation on management innovation, 2. strategic orientation on human resource management role, and 3. management innovation on human resource management role. It expects to verify richer and multiple effects in this study for the reference of successive research and the practice.

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In 1961, Staffan Linder attacked mainstream trade economics by diverging from the generally accepted factor endowments theory and focusing on alternative explanations of why countries trade with each other. He was among the first economists to recognise the growing importance of intraindustry trade and presented his hypothesis that the more similar the per capita income levels of countries, the more they tend to trade with each other. This observation has since become one of the main pillars of modern trade theory. The present paper assesses the empirical validity of the Linder hypothesis in the Visegrad countries. Using a variant of the gravity model, it finds that when controlling for other factors, the Visegrad countries tend to trade more with countries with similar per capita income levels than with significantly richer or poorer countries. This observation is consistent with the Linder hypothesis. OLS regressions, Tobit regressions, and robustness checks all support the hypothesis.

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The concept of money neutrality is an important pillar of the mainstream economic literature. It implies that autonomous changes in the money supply have no influence on real macroeconomic variables in the long run. The goal of this paper is to test the validity of (long-run) money neutrality proposition in the CEE (EU member) states. The empirical research is based on panel cointegration analysis which utilises annual data on real output and broad (M2) as well as narrow (M1) monetary aggregates over the 1995–2013 period for 11 ex-socialist EU countries. The results suggest that the money neutrality proposition could be rejected in both cases when narrow or broad measure of money supply is applied, meaning that an active monetary policy could and should be used as a stabilisation instrument as well as in stimulating real economic activity.

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The paper seeks to explore the pricing strategies used by Hungarian food retail chains and how these strategies are related to the market and financial performance of the chains. A two-phase empirical research was carried out in 2011/2012. The research is based on 44 in-store observations, the analysis of price promotion leaflets and interviews with retail professionals. In-store observations focused on collecting data on baseline prices. The price promotion leaflets enabled the assessment of the promotional activity of the observed retailers. The interviews were used to check the validity of the research results. By grouping the analysed 11 retail chains along baseline price levels and price promotion activities, three different types of pricing strategies were identified. A relationship was found between the three pricing strategies and the performance indicators of the included chains. An important finding is that retail chains with a medium price level and low promotional activity were the least successful, while retailers with a low price level and high promotional activity achieved the best performance.

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