In conjunction with its 30th anniversary in 2009 the Sóstó Museum Village examined the question of how to move forward. The best solution appears to be to take two directions: on the one hand, strengthening of the professional standard can bring renewal by transferring to the museum types of buildings or installations that have a curiosity value arousing the public’s interest (brandy distillery, soda-water plant, photographic studio, etc.), and on the other hand, strengthening our educational efforts, providing attractions for the public. We had thought that with the implementation of our building transfer plan the construction of the museum village could be regarded as completed, but we found that this was a mistake: there is no such thing as a completed museum, we are constantly faced with new challenges and we can only meet the expectations of the public by strengthening education and entertainment, expanding themes and complex services, and it is only in this way that we can provide a greater feeling of comfort for visitors. But in achieving this we must take care to avoid the danger of commercialisation and the “Disneyland“ effect. The article is about the attainment of this goal.