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Authors: Christian Nyemcsok, Samantha L. Thomas, Amy Bestman, Hannah Pitt, Mike Daube and Rebecca Cassidy

strategies used within gambling advertising, including the use of voice-overs, music, catchy slogans, humor, and celebrities, may have particular appeal for young people, and may contribute to their recall of particular gambling brands ( Pitt, Thomas, Bestman

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television advertising: Implications for copytesting Journal of Advertising Research 32 5 30 42 . W F Arens

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intense competition among Australian-based online wagering operators, as indicated by an abundance of wagering advertising and inducements ( Hing, Russell, Rockloff, et al., 2018 ), which have been contentious ( Australian Communication and Media Authority

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, McLeod, & Haycock, 2012 ). Embedded advertising is also prolific, with wagering operator brands and logos often visible on sports player uniforms, banners, and within stadiums ( Hing, Vitartas, et al., 2014 ; Lopez-Gonzalez & Griffiths, 2017a ; Milner

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The translation of advertising as written text still demonstrates many of the problems of cross-cultural transfer which have formed the object of Translation Studies research in recent years. Source text induced target text production is very often the norm, with more of a documentary than instrumental view of the intended ST/TT relationship (Nord 1991). Marketing experts do not always fully exploit the expertise of the translator, although not to do so may (sometimes seriously) affect the success of an advertising campaign. This paper, on the one hand, seeks to highlight some of the problems observed in advertising texts in the language pair English-French and, on the other hand, to discuss the relevance of culture-specific factors of a message in the functionally-successful translation of advertising texts.

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The research focuses on the application of the Internet in three major areas: sales, purchasing and advertising, which, from a marketing point of view, are the most relevant activities in a company. It is argued that by the end of the 1990s in Hungary Internet-related business activities had become new and increasingly important areas of competition - and this observation holds even though the penetration of the Internet amongst the Hungarian population remains low, so that consumer fears are major obstacles to the more widespread use of this type of media. In this research, the “supply side” of business activities is investigated - that is, companies. In this article (which relies on a large-scale representative national survey carried out in 2000), there will first of all be provided an overview of the intensity of Internet usage among Hungarian companies in relation to marketing activity. Second, based on cutting-edge international literature, the possible factors in the model which determine Internet usage in companies' purchasing, sales and advertising activities will be outlined. Finally, there is an empirical testing of the given model on a representative sample of Hungarian companies.

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Abstract  

This study quantitatively reviews the empirical studies of negative political advertising. A method of the combination of citation analysis and content analysis is used. The citation analysis examines each cited work in 20 selected studies with respect to its citation information; and the content analysis investigates these 20 selected studies (citing sources) in terms of their hypotheses, research questions, and methodologies. The aggregated information from the individual cited works and the citing works show that scholars from communication and other disciplines have strong influence on the development of the empirical studies on negative political ads, but communication scholars remain as the driving force. Facing continuously increased literatures in the area, communication scholars need to develop a theory or theories to guide the research. The direction of the research has been moving toward focusing on the boarder and more general effects of negative political ads.

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Translating promotional and advertising texts

Ira Torresi Manchester: St. Jerome Publishing, 2010 193 pp. ISBN: 978 1 905763 20 7 (pbk) ISSN 1470-966X (Translation Practices Explained)

Author: Pál Heltai
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Authors: Lisa Lole, En Li, Alex M. Russell, Nancy Greer, Hannah Thorne and Nerilee Hing

availability of gambling, from any location, through smart devices, accompanied by increases in advertising, has been shown to be associated with increased participation in gambling behavior ( Russell, Hing, Browne, & Rawat, 2018 ), less perception of potential

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Research 1989 16 1 38 Berman, R. (1981) Advertising and Social Change (Sage

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