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Abstract

Hungary is a Central European country that is rich in medicinal and aromatic wild plant species; in rural livelihoods, the collection, use, process, and trade of these plants are traditionally important contributors. However, due to several recent changes touching the sector, the natural ecosystems, biodiversity, and collectors - who generally belong to poorer social groups – are affected negatively.

The paper aims to introduce the Hungarian herbal sector from a holistic perspective, including its economic, environmental, and human dimensions, with a particular focus on sustainability. In this context, the purpose of the article is to discover this field as comprehensibly as possible and present it from both theoretical and practical aspects. Another objective is to collect the best practices and feasible solutions from the field in connection with promoting a harmonious, as well as economically prosperous relationship between nature and local people. This integrated approach helps show the industry's strengths and advantages, as well as its weaknesses and challenges. Based on the findings, the paper attempts also to propose some recommendations for the future.

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