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G M Zinkhan D E DeLorme 2002 Effects of compulsive buying tendencies on attitudes toward advertising: The moderating role of exposure to TV

Open access

A Meggyőzési tudatosság: A pszichológia mostohagyermeke

Persuasion knowledge: The stepchild of psychology

Magyar Pszichológiai Szemle
Authors:
Katalin Balázs
,
Panna Bakó
, and
Réka Gerhát

.hu/sites/default/files/Eves_jelentes_2015.pdf Nelson , M. R. , Keum , H. , & Yaros , R. A. ( 2004 ). Advertainment or adcreep? Game players’ attitudes toward advertising and product placements in computer games

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