Authors:Z. Szakály, M. Soós, S. Szabó, and V. Szente
Within a survey made of Hungarian awareness of, attitudes towards, and preferences for food labels and pricing, this study focused on consumers’ reactions to quality and country of origin labels. Data were collected with a standard questionnaire, face-to-face interviews (1000 participants) in the respondents’ home. It became obvious that consumers were looking for information about quality (rating its importance at 4.04) on packages, but information about origin (3.94) and production (3.89) was also important to them. The capability of respondents to spontaneously recall country of origin and quality labels was very limited: 35.5% of all respondents could not name any such labels. The best known label was “Hungarian Product” (30.5%), which was recognized by up to 90% of the respondents after they were shown it. Many consumers were ready to pay premium for products bearing this label (31.7%). According to our results, information about quality is important to consumers, but they do not look for it deliberately, and only a few consumers ascribe a higher value to products with labels bearing this information. There is a pressing need to increase consumers’ confidence for trademarks through dissemination of reliable information.
Authors:A. Szőke, V. Losó, L. Sipos, A. Geösel, A. Gere, and Z. Kókai
In this study five commercial product types (frozen sweet corn, fresh champignon, hazelnut chocolate bar, non-carbonated bottled water and Sedum species) were evaluated by two different sensory methods to determine how does the brand/type/variety knowledge influence the sensory perception based product judgement. One of the used methods is the blind sensory test where the samples have random 3-digits code and the remarkable signs are eliminated. The second is the test with knowledge of brand where the participants can see the brands and the package of the products. After the evaluation one-way ANOVA was conducted to identify the non-significant attributes. As the second step of the analysis least square difference method was used to determine which attributes are different at 95% or 99% significance level. During data analysis the common profile plots of the samples were created. The results of the study showed that there is only one sample (hazelnut chocolate bar) where significant difference appeared between the methods used.
Authors:V. Szűcs, Z. Fazakas, M. Tarcea, and R. Guiné
Dietary fibres (DFs) are essential components of the balanced diet. Even though the adequate level of their consumption can be ensured from several natural (e.g. fruit, vegetables, legumes) and ‘artificial’ sources (e.g. functional foods), the consumed levels are below the recommendations. To analyse the Hungarian and Romanian consumers’ knowledge level, their perceptions of the health benefits associated with fibre, as well as the recognition of the potential information sources, a survey questionnaire was conducted with the total of 713 consumers. Results showed that the level of knowledge about DFs was not adequate. Internet was found to be widely used and identified as one of the most appropriate information sources to encourage the consumption of DF. It was a favourable result that three-quarter of the respondents was interested in the topic of healthy food consumption; however, just less than half of them took into consideration the label information during their shopping decisions. To increase the consumption of DF and to support the responsibility and conscious consumer decisions steps must to be done (e.g. education of children, pointing out of the sources). For this purpose, modern information technology and communication channels fitting to the consumers’ cultural and personal particularities can be utilized.
This paper reports findings from a cross-sectional consumer survey on benefit beliefs, attitudes and behaviour towards fresh vegetables in Poland and Belgium. The Theory of Planned Behaviour (TPB) served as basic frame of reference for the analysis of consumer's decisions towards fresh vegetables. Benefit beliefs were investigated through principal component analysis and used for belief-based market segmentation. Health and prevention, hedonism, and nutrition are found to be the main beliefs associated with eating fresh vegetables. Three distinct clusters with different socio-demographic composition, attitudes and behaviour emerged. The findings point towards a need for greater attention to young males in future health communication, irrespective of nationality. Polish consumers claim lower fresh vegetable intake, despite stronger health benefit beliefs as compared to Belgians. Potential explanations for cross-national differences may pertain to the availability and variety of fresh vegetables, particularly during winter time. Investigation of the TPB confirms a strong positive predictive link between attitude and behavioural intention of eating fresh vegetables, as well as between intention and behaviour in the strict sense. Perceived behavioural control and subjective norm were insignificant as determinants of behavioural intention in the TPB model.
A fogyasztói önkontroll jelensége a közgazdaságtan és a pszichológia határterületére pozícionálható. Napjainkban ez a kutatási téma a közgazdaságtanban, főként a magatartás-gazdaságtanban hangsúlyosabb. A magatartás-gazdaságtan szemszögéből a fogyasztói önkontroll hiánya az intertemporális fogyasztói döntések „racionális” kimenetéhez képest tapasztalt anomáliák egyik lehetséges magyarázó elve lehet. Ezek az anomáliák legtöbbször a „fogyasztói rövidlátásban” és a „halogatásban” nyilvánulnak meg. Habár e jelenségek közgazdaságtani modellezéséhez, számos esetben explicit módon is, felhasználnak pszichológiai eredményeket, a két tudomány közötti kooperáció még közel sem teljes. Pedig a fenti jelenségek tudományos igényű vizsgálata a pszichológiában is megjelenik, igaz, kontextusában és célkitűzéseiben gyakran igen eltérő módon. Tanulmányunkban bemutatjuk a fogyasztói önkontroll néhány fontosabb magatartás-gazdaságtani modelljét, illetve azok gazdaságtani és pszichológiai hátterét. Bemutatjuk továbbá az önkontroll jelenségének néhány pszichológiai jellegű interpretációját, még abban az esetben is, ha azok nem mindig elemzik explicit módon az önkontroll szerepét a gazdasági kontextusban születő döntésekben. Egyik tudományterületen sem lehetett teljes körű áttekintést végeznünk. Már csak azért sem, mert az önkontrollnak – sem a közgazdaságtanban, sem a pszichológiában – nincs olyan modellje, melyet minden kutató egyöntetűen elfogadhatónak tartana. Mégis, elemzésünk módot ad néhány olyan következtetés megfogalmazására, amely a két tudomány együttműködését e téren is erősítheti.