Search Results
): Creating New Market Space . Harvard Business Review , January –February: 83–95. Levitt , T. ( 1980 ): Marketing Success through Differentiation — of Anything . Harvard
issue, it is pivotal for research to investigate environmental factors which are potentially dangerous and could contribute towards harms. One environmental factor that researchers have postulated to be harmful is gambling marketing, which incorporates
Introduction UK gambling marketing is particularly noticeable within the national sport of football (soccer) ( Goulding, 2022 ; Roderique-Davies, Torrance, Bhairon, Cousins, & John, 2020 ; Sharman, 2022 ). There is a positive association between
A Multidimensional Approach to Marketing Performance Evaluation
A Study of Hungarian Companies
Kotler, P (1991): Marketing Management. Budapest: Möszaki Könyvkiadó. Marketing Management
Achrol, R. S. - Kotler, P. (1999): Marketing in the Network Economy. Journal of Marketing 63:146-163. Marketing in the Network Economy Journal of
Churchill, G.A. Jr - Surprenant, C. (1982): An Investgation into the Determinants of Customer Satisfaction. Journal of Marketing Research , 19: 491–504. Surprenant C. An Investgation into
): Estimating Non-response bias in Mail Surveys. Journal of Marketing Research , 14(August): 396–402. Overton T. S. Estimating Non-response bias in Mail Surveys
Bereczki , Zs .G (2011): A Facebook, mint online marketing felület elemzése . (Analysis of Facebook as an online marketing surface). BSc Thesis. Budapesti Corvinus Egyetem, Gazdálkodástudományi Kar
. Barber , N. , Pei-Jou , K. , Bishop , M. and Goodman , J.R. ( 2012 ). Measuring psychographics to assess purchase intention and willingness to pay . Journal of Consumer Marketing , 29 ( 4 ), 280 – 292
20 31 Hendrikse, G. W. J. — Veerman, C. P. (2001): Marketing Co-operatives and Financial Structure: A Transaction Costs Economic Analysis. Agricultural Economics 26: 205
