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Reception studies are frequently used in audio description research to elicit preferences of the visually impaired about certain aspects and level of acceptance of various solutions. However, this research method is characterised by limitations, which are discussed in this article as regards the participants and the design of reception studies. We then present a study which we think has been successful in overcoming some of these limitations, conducted as part of the European project entitled ADLAB: Lifelong Access for the Blind on 80 visually impaired persons (VIPs) and 77 sighted controls from six project partners’ countries. The respondents were presented with various audio description solutions and answered preference, comprehension and visualisation questions to find out which solutions they preferred, how much they understood following a given description and how easy it was for them to imagine a given description. We conclude that eliciting subjective opinions of respondents might be inconclusive and that AD reception research should be more focused on the cognitive efficiency of AD.

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): Preferences of Hungarian Consumers for Quality, Access and Price Attributes of Health Care Services – Result of a Discrete Choice Experiment . Society and Economy 34 ( 2 ): 293 – 311

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Acta Alimentaria
Authors:
V. Losó
,
A. Tóth
,
A. Gere
,
J. Heszberger
,
G. Székely
,
Z. Kókai
, and
L. Sipos

Arditti, S. (1997): Preference mapping: a case study. Fd Quality Preference , 8 , 323–327. Arditti S. Preference mapping: a

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Winkler Á. Survey on passenger preferences and their application in public transport network planning, 12 th International Conference on Transport Science (ICTS 2009) , Portorož, Slovenia, 4–5 June 2009, pp. 1

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Journal of Evolutionary Psychology
Authors:
Benedict C. Jones
,
Lisa M. Debruine
,
Anthony C. Little
, and
David R. Feinberg

L. Bernath 2002 Homogamy, genetic similarity, and imprinting; parental influence on mate choice preferences Personality and Individual Differences 33

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2011 Men's attractiveness predicts their preference for female facial femininity when judging for short-term, but not long-term partners Personality and Individual Differences 50

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Journal of Evolutionary Psychology
Authors:
D. E. Re
,
V. Coetzee
,
D. Xiao
,
D. Buls
,
B. P. Tiddeman
,
L. G. Boothroyd
, and
D. I. Perrett

. ( 2009 ): Mechanisms of variation in body preference . Paper presented at the European Human Behaviour and Evolution Association Conference , St Andrews, UK . D. M. Buss

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P. Koves L. Bernath 2002 Homogamy, genetic similarity, and imprinting; parental influence on mate choice preferences

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assumptions of the revealed preference theory (RPT) are indicated. One of them – preference consistency – is especially important for weakness of will because it occurs mainly when people choose between the present and the future ( Ainslie 1975 , 2001

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References Bookstein , A. Yitzhaki , M. 1999 Own-language preference: a new measure of ‘relative language self

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