2011 . ReceptionStudies in Audio Description and Interpreting Quality Assessment: A Case of Cross-Fertilization. Paper presented at Media For Al l. Audiovisual Translation: Taking Stock, London, UK.
Künzli , A. & Ehrensberger-Dow , M.
2011 . Innovative Subtitling: A ReceptionStudy . In: Alvstad , C. , Hild , A. & Tiselius , E. (eds) Methods and Strategies of Process Research: Integrative Approaches in Translation Studies
This article deals with the last will of Ferenc Császár, one of the prominent Hungarian intellectuals of his day and editor in chief of the important newspaper Pesti Napló. At the very end of this will, a reference can be found to the Epicurean ideal of an ‘unnoticed life’. A correct understanding of Császár’s own position presupposes a thorough insight into Epicurus’ ideal, which is discussed first. It is argued then that Császár did not adopt the Epicurean point of view, but that his position recalls important aspects of the views endorsed by Cicero, Ovid, and Seneca.
Relations between the Roman and the early Chinese Empires have been considerably popular fields of research, however, principally from a trade-oriented point of view. Contextualising Roman-related glass finds unearthed in the People’s Republic of China provides a more complex nexus. Transparent glass vessels carry multiple testimonia of cultural impacts and interactions, leading towards a stereotyped and utopian perception of the Imperium Romanum.
This paper focuses on the complexity of such inter-imperial connections through contextualising the most significant Roman-interpreted glass finds in China. Furthermore, by a detailed and critical examination of Roman-related transparent glass vessels, it also aims to highlight problems of earlier identifications and interpretations. In addition, a precise recollection of the existing data not only allows to catalogue these various glass objects, but also helps to insert these glass artefacts into the Roman glass typology system.
In the study, I provide a comparative overview of the aesthetical debate that took place at the turn of the 18th and 19th century in Germany and Denmark concerning the use of the Old Norse versus the classical mythology in literature. I discuss Johann Gottfried Herder’s ideas on this topic, expressed in his work Vom neuern Gebrauch der Mythologie (1767) and especially in his dialogue Iduna oder der Apfel der Verjüngung (1796), with focus on the following question: Does the rejuvenating potential of the Norse myth as suggested by Herder in Iduna, allow any room for the classical inspirations in modern literature? Herder’s view will provide a starting point of the comparison for the cultural situation in Denmark where the University of Copenhagen announced in 1800 a prize question on aesthetics “Would it benefit Northern polite literature if ancient Northern mythology were introduced and generally accepted by our poets in place of its Greek counterpart?”. The entries in this contest represented the view of the younger generation, namely Adam Oehlenschläger, Jens Møller and Ludvig Stoud Platou. I summarize their views and examine Herder’s influence on the debate.
The paper draws on the perspectives provided by the
polysystem theory in Translation Studies and the "ideological" trends
in the discipline in order to detect preliminary and textual translation norms
that operated in Pre-Communist (Inter-War and World War II period) and
Communist Romania. However, translation-related issues are examined in a wider
historical, literary, cultural and political context. The "case of Aldous
Huxley" is thus illustrative for more general tendencies that were
manifest in terms of translation policies, textual norms and translators'
status during the two distinct periods under discussion. In the paper we also
emphasize the importance of translation studies for reception studies in
general, as well as the necessity for translation criticism both to improve
transla-tion standards at a given time and to highlight the translators'
remarkable achievements that frequently tend to be overlooked.
In recent decades, audio description has been approached from a number of different perspectives. However, its cognitive dimension has not yet been explored. Reception studies are still scarce and little is known about users’ understanding of scripts, their preferences or their needs. This paper constitutes an attempt to shed light on the former by investigating the mental processing that leads blind and visually impaired recipients to understand audio described products. Memory, which dominates the cognitive processes that enhance comprehension, is the focus of this paper. Through an initial description of its components and basic operation, the role of sensory memory, working memory and long-term memory are analysed in the context of the phases of reception, processing and comprehension of new data. This general framework is then applied to the viewing of films in order to explore how spectators turn images and sound into meaningful information. Finally, the case of audio described products (where there is no image available to users) is investigated. Taking into account the nature of audio description, whereby visual information is conveyed to visually impaired users via complex auditory information, some relevant findings from cognitive psychology, media studies and education are presented. Specifically, attention is paid to research dealing with auditory as opposed to visual information processing in terms of cognitive effort and data recall. In addition, the common belief that blind listeners have a better memory for auditorily presented materials than their sighted counterparts is examined. The implications that these prior findings could have for audio description is then discussed with the objective of highlighting the potential contribution that an interdisciplinary approach which combines both translation studies and cognition could provide.
investigating its creative and expressive aspects. As for future research, she claims that technological innovations (e.g., text processing software and eye-tracking software) will enhance the quality and quantity of corpus-based and receptionstudies. She
See Revermann, M.: Aeschylus' ‘Eumenides’, Chronotopes, and the “Aetiological Mode”. In Revermann, M. – Wilson, P. J. (eds): Performance, Iconography, Reception. Studies in Honour of Oliver Taplin . Oxford 2008, 237
different placement from L2 subtitles (e.g. at the top of the screen), and she points out that a receptionstudy among non-SDH audiences is needed to assess their reaction to these methods and thus to determine their marketability. Part V focuses on