1 Introduction Today, many food companies invest in socialmedia marketing to promote their products and services through various socialmedia channels such as Snapchat, Instagram, Facebook, and Twitter. These socialmedia platforms allow users to
Authors:Jana Spilková, Pavla Chomynová, and Ladislav Csémy
excessive Internet use among Czech teenagers. Following recommendations from existing literature, we distinguish between general Internet use and several specific online activities. Therefore, our analytical efforts are limited to socialmedia and online
of marketing which gambling operators are placing increasing importance upon is socialmedia marketing. This type of marketing seems to be particularly appealing to teenagers and young adults, with around 40% of online gamblers under the age of 34
Authors:K. Thomson, S. C. Hunter, S. H. Butler, and D. J. Robertson
Introduction There are currently 3.8 billion active socialmedia users ( Statista, 2020 ). With increased internet connectivity occurring across the world, individuals now have access to a suite of socialmedia platforms (e.g. Facebook, Twitter
://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy, accessed 25.05.2013.
CMO Council (2014): Auto Industry Failing to Tap Power of SocialMedia to Deliver Actionable Sales Leads. http://www.cmocouncil.org/press-detail.php?id=4727, accessed 18
Authors:Dar Meshi, Anastassia Elizarova, Andrew Bender, and Antonio Verdejo-Garcia
analyzed the relationship between excessive socialmedia use and IGT performance. This revealed a significant negative, first-order partial correlation between BFAS and IGT score for block 5 (trials 81–100), when controlling for BDI ( r = −.31, p < .01
Authors:Zainab Alimoradi, Chung-Ying Lin, Vida Imani, Mark D. Griffiths, and Amir H. Pakpour
( International Telecommunication Union, 2017 ). According to a recent report, 69.1% of the Iranian population (where this study was carried out) were Internet users at the beginning of 2018 ( Internet World Stats, 2018 ).
In recent years, socialmedia has
Introduction Socialmedia defined as online applications which allow the interaction with others, maintenance of relationships, formation interest groups, and development of individual’s presence ( Kietzmann, Hermkens, McCarthy, & Silvestre, 2011
Authors:Sujin Choi, Ji-young Park, and Han Woo Park
While the above studies have typically relied on public web data, using web crawlers, social web data has not yet been systematically examined. The social web, also referred to as ‘socialmedia’, is defined as a set of online communication tools that