Search Results

You are looking at 1 - 10 of 10 items for :

  • "tourism marketing" x
  • Refine by Access: All Content x
Clear All

Mennyit ér a biztonság? Biztonság mint a Magyarországra érkező német szenior turisták költését befolyásoló tényező

How much does security worth? Security, as a component for the tourism spending of German senior travellers

Scientia et Securitas
Author:
Csaba Bíró

–430. 21 Hall, C. M., Timothy, D. J. & Duval, D. T. (2004) Security and Tourism. Journal of Travel and Tourism Marketing, Vol. 15. No. 2–3. pp. 1–18. https://doi.org/10.1300/J073v15n02

Open access

Slow tourism, a sustainable tourism pattern gradually emphasized over the past years, stresses on experiencing tourism campaigns with slow and recreational attitudes to create value for life and enhance well-being. Although the concept of slow tourism presents certain consensus in academic studies, it still encounters a lot of operational challenges, which could be properly solved through the educational training of operators and consumers and the economic value chain formed by industry alliances. In terms of the practical operation, the slow tourism promotion architecture is developed for promoting slow tourism in Green Island, Taiwan. The architecture is divided into two stages. The preparation stage focuses on communication, training, and the improvement of industrial environment to form the slow tourism industry alliance for cross-selling and importing visitors. The operational stage tends to form the overall image of the destination by maintaining the quality of slow tourism through review and innovation and gradually extend the slow tourism industry alliance. The key role in the promotion architecture is local intermediary organizations which integrate internal and external resources to have slow tourism present the maximal benefits.

Restricted access

. – Pérez , A. – del Bosque , I. R. ( 2013 ): Measuring Corporate Social Responsibility in Tourism: Development and Validation of an Efficient Measurement Scale in the Hospitality Industry . Journal of Travel & Tourism Marketing 30 ( 4 ): 365 – 385

Restricted access

The potential of the Visegrad Cooperation (V4) for the safe restarting of tourism in the region following the COVID-19 epidemic

A Visegrádi Együttműködésben (V4) rejlő potenciál a régió turizmusának Covid-19 járványt követő biztonságos újraindításában

Scientia et Securitas
Authors:
Gábor Michalkó
,
József Németh
,
Panna Tokodi
,
Tamás Kamal Abboud
, and
Zoltán Birkner

. Journal of Travel & Tourism Marketing, Vol. 19. No. 2-3. pp. 117–131. 15 Cortés, L., Hargarten, S., & Hennes, H. (2006) Recommendations for water safety

Open access

Tolna county), the Great Plains region, the Cserhát, Mátra and Bükk Mountains, Transcarpathia and the Rozsnyó-Krasznahorka-Aggtelek Karst area (Ablonczy, B. 2008). One of the challenges of tourism marketing, naturally, was to attract domestic visitors to

Restricted access

, 189 – 202 . Lucas , A. , Dunn , W. , & Singh , A. ( 2005 ). Estimating the short term effect of free-play offers in Las Vegas hotel casino . Journal of Travel & Tourism Marketing , 18 , 53 – 68 . Min , J.H. , Raab , C. , & Tanford , S

Open access
Acta Oeconomica
Authors:
Gergely Csurilla
,
András Gyimesi
,
Erika Kendelényi-Gulyás
, and
Tamás Sterbenz

. – Terry , D. B. ( 2018 ): Investigating the Interplay Among the Olympic Games Image, Destination Image, and Country Image for Four Previous Hosts . Journal of Travel & Tourism Marketing

Open access

– Rothenberg 2017 ). Several cities, such as New York (Central Park), Kuala Lumpur (Lake Garden), or London (Royal Gardens), apply their unique urban gardens, forests, and parks in their tourism marketing strategies, making the city more

Open access

Technology Acceptance Model . Journal of Travel and Tourism Marketing 36 ( 7 ): 1 – 14 . Munoz , P. – Cohen , B. ( 2018 ): A Compass for Navigating Sharing Economy Business Models . California Management Review 61 ( 1 ): 114 – 147 . 10

Open access

Evolution and Cyclicality in Rural Tourism •

Experience of Tourism Development in the Inner-Őrség in the Light of Statistical Data

Fejlődés és ciklikusság a vidéki turizmusban •

A Belső-Őrség turizmusfejlődésének tapasztalatai a statisztikai adatok tükrében
Építés - Építészettudomány
Authors:
Ágnes Bertyák
and
Kornélia Kissfazekas

● • Tourism valorisation of Őrség: tourism marketing

Open access