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One way of exerting influence is realized by the use of language. According to the communicative intention of the influencer, the thoroughly designed strategic discourse can be either persuasive or manipulative. First, the present research separates persuasion from manipulation in an interdisciplinary - pragmatic and social psychological - framework. Four possible types of manipulation are identified in the paper: (i) withholding certain propositions, (ii) informing without ostensive communicative intention to the intended addressee, (iii) using linguistically and logically correct elements that force an unconditional and unquestioning agreement and (iv) using fallacious argumentation. The second part of the paper investigates how persuasion and manipulation work in written advertisements in Hungarian, what kind of strategies and linguistic tools are used to influence readers. A Hungarian and an American direct mail are analyzed to see whether the identified Hungarian strategies exist in English or they are language-specific. It is argued that they work in English as well.

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Editors

Editor(s)-in-Chief: Katalin É. Kiss,
Ferenc Kiefer

Editor: Éva Dékány

Technical Editor: Zoltán G. Kiss

Review Editor: Beáta Gyuris

Editorial Board

  • Anne Abeillé
  • Željko Bošković
  • Marcel den Dikken
  • Hans-Martin Gärtner
  • Elly van Gelderen
  • Anders Holmberg
  • Katarzyna Jaszczolt
  • István Kenesei
  • Anikó Lipták
  • Katalin Mády
  • Gereon Müller
  • Csaba Pléh
  • Giampaolo Salvi
  • Irina Sekerina
  • Péter Siptár
  • Gregory Stump
  • Peter Svenonius
  • Anne Tamm
  • Akira Watanabe
  • Jeroen van de Weijer

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Acta Linguistica Hungarica
Language English
Size  
Year of
Foundation
1951
Publication
Programme
changed title
Volumes
per Year
 
Issues
per Year
 
Founder Magyar Tudományos Akadémia  
Founder's
Address
H-1051 Budapest, Hungary, Széchenyi István tér 9.
Publisher Akadémiai Kiadó
Publisher's
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H-1117 Budapest, Hungary 1516 Budapest, PO Box 245.
Responsible
Publisher
Chief Executive Officer, Akadémiai Kiadó
ISSN 1216-8076 (Print)
ISSN 1588-2624 (Online)