The business environment of global sports is constantly changing, which is a challenge for the Central and Eastern European region. Recently, the pandemic has disrupted the basic structures and processes of sports, accelerating previous trends in sports economy. Global sports business has responded to the challenge with a great deal of innovations. Changing practices allow for better performance, not only during the pandemic, but also in the long term. New skills, networks, fundraising opportunities, communication channels are still unfolding and appearing. Efforts to ensure sustainability in sports have gained unprecedented importance, while digitalization and sports have become inseparable.
The aim of this thematic issue is to present a diverse selection of articles on the topics of business and social innovations in international sports, embracing the different innovative research topics in the field of sports business. The papers in this collection focus specifically on the relationship between sport, business and innovation.