A tanulmány célja az, hogy a nemzetköziesedő, a globális piacon versengő intézményekben dolgozó oktatási vezetők kihívásainak és lehetőségeinek elemzését felhasználva meghatározza, mit jelent a kreatív transzformációs vezetés a felsőoktatás kontextusában. A tanulmány azt elemzi, hogy a felsőoktatási vezetők szempontjából mi minősül kreatív transzformációs vezetésnek, valamint elektronikus mélyinterjúk (e-interjúk) segítségével azt is vizsgálja, hogy a vezetők hogyan vélekednek a fenti megközelítésekről. A mintát a szerzők online szakmai kapcsolatrendszerén keresztül megkeresett külföldi felsőoktatási szakemberek képezték. Az eredmények azt mutatják, hogy a vezetés kontextuális dimenziója jelentős szerepet játszik a felsőoktatásban, különös tekintettel a gyorsan változó társadalmi és technológiai környezetre, amely mind a dolgozók teljesítményét, mind a hallgatók igényeit befolyásolja.
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