The historic centers to retain their liveliness and vibrancy should be able to grow and change. It is a big challenge for the contemporary architecture to balance the socio-economic needs of the city and its community in one hand, and protection of the cultural heritage on the other. The aim of this study is to analyze the incorporation of the new structures in the historical context. How can the new structures harmoniously be incorporated in the historic centers without endangering their cultural heritage values? The paper discusses how to design a new contemporary shopping mall in the Historic Center of Prizren in order to create an attractive area and at the same time avoiding deterioration of the historical place.
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