Összefoglaló. Az elmúlt években mind laikus, mind szakmai oldalról az internet vált az első számú egészségügyi információforrássá, amit a COVID–19-pandémia tovább fokozott. Az online térben számos, különböző jellegű platform áll rendelkezésre egészségkommunikációs célokra, melyek markánsan különböznek egymástól az átadható információ mennyiségében és minőségében, a létrehozásukhoz szükséges anyagi vagy időbeli ráfordításban, továbbá az ott létrehozott tartalom fogyasztási lehetőségeiben. Összefoglaló közleményünkben rendszerezve mutatjuk be a szöveg-, a hang-, illetve a videóalapú online egészségügyi edukációs formák előnyeit és hátrányait. Külön foglalkozunk a közösségi média (social media) egészségügyi vonatkozásaival, a benne rejlő lehetőségekkel, kiemelve a pandémia kapcsán felmerült problémákat. Az egyes platformok egészségüggyel kapcsolatos történelmének feldolgozása mellett gyakorlati oldalról mutatjuk be azok hasznosíthatóságát, elősegítve ezzel az online térbe terelt kollégák munkáját. Orv Hetil. 2022; 163(4): 132–139.
Summary. In recent years, the internet has become the leading source of health-related information for both professionals and laymen, and this process has been further speeded up by the Covid–19 pandemic. There are many different platforms available for health communication purposes online, that vary greatly in the quantity and quality of transferable information; the time or financial input, which are necessary to create them; and the possibilities of the utilization of the created content. In our review, we present systematically the advantages and disadvantages of the text-, audio-, and video-based online health-related education platforms. We specify the health-related aspects of social media and its potential usability, focusing on the problems allied to the pandemic. We present the practical use of the different platforms from a healthcare perspective through the review of their respective histories, thus providing guidance to the colleagues working online. Orv Hetil. 2022; 163(4): 132–139.
Meskó B, Dubecz A. New facilities provided by the medicine and internet. [Az orvostudomány és a világháló nyújtotta új lehetőségek.] Orv Hetil. 2007; 148: 2095–2099. [Hungarian]
Horváth T. The revolution of the information from the doctor’s perspective. [Az információs forradalom orvosi szemmel.] Lege Artis Med. 2011; 21: 494–496. [Hungarian]
Daei A, Soleymani MR, Ashrafi-Rizi H, et al. Clinical information seeking behavior of physicians: a systematic review. Int J Med Inform. 2020; 139: 104144.
Demergazzi S, Pastore L, Bassani G, et al. Information needs and information-seeking behavior of Italian neurologists: exploratory mixed methods study. J Med Internet Res. 2020; 22: e14979.
Varga Zs, Horváth T. Patients’ preferences for health-related use of Internet. [Betegpreferenciák az egészségügyi célú internethasználatban.] Orv Hetil. 2018; 159: 2175–2182. [Hungarian]
Jovic J, Pantovic-Stefanovic M, Mitkovic-Voncina M, et al. Internet use during coronavirus disease of 2019 pandemic: psychiatric history and sociodemographics as predictors. Indian J Psychiatry 2020; 62(Suppl 3): S383–S390.
Neely S, Eldredge C, Sanders R. Health information seeking behaviors on social media during the COVID-19 pandemic among American social networking site users: survey study. J Med Internet Res. 2021; 23: e29802.
Logghe HJ, McFadden CL, Tully NJ, et al. History of social media in surgery. Clin Colon Rectal Surg. 2017; 30: 233–239.
Cadogan M, Thoma B, Chan TM, et al. Free Open Access Meducation (FOAM): the rise of emergency medicine and critical care blogs and podcasts (2002–2013). Emerg Med J. 2014; 31(e1): e76–e77.
Lovasik BP, Rutledge H, Lawson E, et al. Development of a surgical evidence blog at morbidity and mortality conferences: integrating clinical librarians to enhance resident education. J Surg Educ. 2020; 77: 1069–1075.
Pizzuti AG, Patel KH, McCreary EK. Healthcare practitioners’ views of social media as an educational resource. PLoS ONE 2020; 15: e0228372.
Poonawalla T, Wagner RF Jr. Assessment of a blog as a medium for dermatology education. Dermatol Online J. 2006, 12: 5.
Jones KB, Fortenberry K, Sanyer O, et al. Creation of a family medicine residency blog. Int J Psychiatry Med. 2018; 53: 427–435.
Saichaie K, Benson J, Kumar AB. How we created a targeted teaching tool using blog architecture for anesthesia and critical care education – the A/e anesthesia exchange blog. Med Teach. 2014; 36: 675–679.
Lin M, Thoma B, Trueger NS, et al. Quality indicators for blogs and podcasts used in medical education: modified Delphi consensus recommendations by an international cohort of health professions educators. Postgrad Med J. 2015; 91: 546–550.
Horváth T, Matics K, Meskó B. An objective scoring system to evaluate the credibility of health related websites. [Rendszer az egészségügyi weboldalak hitelesítésére.] Orv Hetil. 2018; 159: 511–519. [Hungarian]
Nair V, Khan S, Jhaveri KD. Interactive journals and the future of medical publications. Am J Med. 2012; 125: 1038–1042.
Fletcher S, Watson AA. Magnetic tape recording in the teaching of histopathology. Br J Med Educ. 1968; 2: 283–292.
Cho D, Cosimini M, Espinoza J. Podcasting in medical education: a review of the literature. Korean J Med Educ. 2017; 29: 229–239.
Matava CT, Rosen D, Siu E, et al. eLearning among Canadian anesthesia residents: a survey of podcast use and content needs. BMC Med Educ. 2013; 13: 59.
Moriarity SA, Burns TM. The Neurology® podcast: 2007–2012. Can you hear me now? Neurology 2012; 79: 956–957.
Riddell J, Swaminathan A, Lee M, et al. A survey of emergency medicine residents’ use of educational podcasts. West J Emerg Med. 2017; 18: 229–234.
Keelan J, Pavri-Garcia V, Tomlinson G, et al. YouTube as a source of information on immunization: a content analysis. JAMA 2007; 298: 2482–2484.
Madathil KC, Rivera-Rodriguez AJ, Greenstein JS, et al. Healthcare information on YouTube: a systematic review. Health Informatics J. 2015; 21: 173–94.
Enver N, Doruk C, Kara H, et al. YouTube™ as an information source for larynx cancer: a systematic review of video content. Eur Arch Otorhinolaryngol. 2020; 277: 2061–2069.
Holone H. The filter bubble and its effect on online personal health information. Croat Med J. 2016; 57: 298–301.
Kaplan AM, Haenlein M. Users of the world, unite! The challenges and opportunities of social media. Bus Horiz. 2010; 53: 59–68.
Statista. Most popular social networks worldwide as of October 2021, ranked by number of active users. Available from: https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/ [accessed: October, 2021].
DigitalHungary. Which social media platform is useful for individual marketing in 2020? [Mutatjuk, hogy kinek milyen közösségi média platformot érdemes használnia marketingjéhez 2020-ban.] Available from: https://www.digitalhungary.hu/kultura/Mutatjuk-hogy-kinek-milyen-kozossegi-media-platformot-erdemes-hasznalnia-marketingjehez-2020-ban/9283/ [accessed: March, 2020]. [Hungarian]
National Media and Infocommunications Authority. Internet survey. [Nemzeti Média- és Hírközlési Hatóság (NMHH). Internetes felmérés.] Available from: https://nmhh.hu/piackutatasok/internetes-felmeres [accessed: May, 2021]. [Hungarian]
Farmer AD, Bruckner Holt CE, Cook MJ, et al. Social networking sites: a novel portal for communication. Postgrad Med J. 2009; 85: 455–459.
Bender JL, Jimenez-Marroquin MC, Jadad AR. Seeking support on facebook: a content analysis of breast cancer groups. J Med Internet Res. 2011; 13: e16.
Tsao SF, Chen H, Tisseverasinghe T, et al. What social media told us in the time of COVID-19: a scoping review. Lancet Digit Health 2021; 3: e175–e194.
Yang KC, Torres-Lugo C, Menczer F. Prevalence of low-credibility information on twitter during the COVID-19 outbreak. arXiv 2020; arXiv:2004.14484.
Uyheng J, Carley KM. Bots and online hate during the COVID-19 pandemic: case studies in the United States and the Philippines. J Comp Soc Sci. 2020; 3: 445–468.
Mheidly N, Fares J. Leveraging media and health communication strategies to overcome the COVID-19 infodemic. J Public Health Policy 2020; 41: 410–420.
Mheidly N, Fares J. Leveraging media and health communication strategies to overcome the COVID-19 infodemic. J Public Health Policy. 2020 Dec; 41(4): 410–420.
Brady RR, Chapman SJ, Atallah S, et al. #colorectalsurgery. Br J Surg. 2017; 104: 1470–1476.
Braunberger T, Mounessa J, Rudningen K, et al. Global skin diseases on Instagram hashtags. Dermatol Online J. 2017; 23: 13030/qt7sk410j3.
Karimkhani C, Connett J, Boyers L, et al. Dermatology on instagram. Dermatol Online J. 2014; 20: 13030/qt71g178w9.
Wong XL, Liu RC, Sebaratnam DF. Evolving role of Instagram in #medicine. Intern Med J. 2019; 49: 1329–1332.