A three years (2008, 2009, and 2011) open field experiment was conducted to study the effect of growing methods (organic and conventional) on the tomato yield components (Brix°, carbohydrate, organic acid, lycopene, and total polyphenols). Significantly higher Brix°, carbohydrate-, and lycopene content was found in conventional production. In spite of this, total phenolic content of tomato fruits was significantly higher in organic production. Our experiences show that it is probable, that the techniques used in the cultivation of organic crops — no artificial nutrients — could activate natural defence mechanisms in tomato plants, by increasing content of total polyphenol in the fruits.