Author:
Beverly Adab
Beverly Adab
School of Languages and European Studies Aston University Please ask the editor of the journal.
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The translation of advertising as written text still demonstrates many of the problems of cross-cultural transfer which have formed the object of Translation Studies research in recent years. Source text induced target text production is very often the norm, with more of a documentary than instrumental view of the intended ST/TT relationship (Nord 1991). Marketing experts do not always fully exploit the expertise of the translator, although not to do so may (sometimes seriously) affect the success of an advertising campaign. This paper, on the one hand, seeks to highlight some of the problems observed in advertising texts in the language pair English-French and, on the other hand, to discuss the relevance of culture-specific factors of a message in the functionally-successful translation of advertising texts.
Prof. Kinga Klaudy
Eötvös Loránd University, Department of Translation and Interpreting
Múzeum krt. 4. Bldg. F, I/9-11, H-1088 Budapest, Hungary
Phone: (+36 1) 411 6500/5894
Fax: (+36 1) 485 5217
E-mail:
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| 2023 | |
|---|---|
| Web of Science | |
| Journal Impact Factor | 1.0 |
| Rank by Impact Factor | Q2 (Linguistics) |
| Journal Citation Indicator | 0.76 |
| Scopus | |
| CiteScore | 1.7 |
| CiteScore rank | Q1 (Language and Linguistics) |
| SNIP | 1.223 |
| Scimago | |
| SJR index | 0.671 |
| SJR Q rank | Q1 |
| Across Languages and Cultures | |
|---|---|
| Publication Model | Hybrid |
| Submission Fee |
none |
| Article Processing Charge | 900 EUR/article |
| Printed Color Illustrations | 40 EUR (or 10 000 HUF) + VAT / piece |
| Regional discounts on country of the funding agency | World Bank Lower-middle-income economies: 50% World Bank Low-income economies: 100% |
| Further Discounts | Editorial Board / Advisory Board members: 50% Corresponding authors, affiliated to an EISZ member institution subscribing to the journal package of Akadémiai Kiadó: 100% |
| Subscription fee 2025 | Online subsscription: 362 EUR / 398 USD Print + online subscription: 420 EUR / 462 USD |
| Subscription Information | Online subscribers are entitled access to all back issues published by Akadémiai Kiadó for each title for the duration of the subscription, as well as Online First content for the subscribed content. |
| Purchase per Title | Individual articles are sold on the displayed price. |
| Across Languages and Cultures | |
|---|---|
| Language | English |
| Size | B5 |
| Year of Foundation |
1999 |
| Volumes per Year |
1 |
| Issues per Year |
2 |
| Founder | Akadémiai Kiadó |
| Founder's Address |
H-1117 Budapest, Hungary 1516 Budapest, PO Box 245. |
| Publisher | Akadémiai Kiadó |
| Publisher's Address |
H-1117 Budapest, Hungary 1516 Budapest, PO Box 245. |
| Responsible Publisher |
Chief Executive Officer, Akadémiai Kiadó |
| ISSN | 1585-1923 (Print) |
| ISSN | 1588-2519 (Online) |
Monthly Content Usage
| Abstract Views | Full Text Views | PDF Downloads | |
|---|---|---|---|
| Jun 2024 | 22 | 1 | 2 |
| Jul 2024 | 15 | 0 | 0 |
| Aug 2024 | 42 | 0 | 0 |
| Sep 2024 | 39 | 3 | 4 |
| Oct 2024 | 58 | 4 | 5 |
| Nov 2024 | 61 | 4 | 5 |
| Dec 2024 | 8 | 0 | 0 |
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