The analysis focuses on two possible approaches to the phenomenon of identity. Identity emerges, it is maintained and changes in everyday talk-in-interaction in the process of communicative action interpretations achieved by speakers and their reactions. Consequently, identity can be observed in the individual narratives and in the structure of conversation. In the paper, the author observes the emergence of identity in the texts of qualitative semi-structured focus group interview (in the Russian language). The text analysis is based on the theoretical and methodological background of conversation analysis and narrative analysis.